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  • SAMUEL@SAMUELS.DESIGN

COMPARTMENTALIZED

BOOT CAMP CALLED LIFE

WELCOME TO MY SITE

HI – I’M SAM!

I’M AN ADOBE SMART DESIGNER,  PASSIONATE ABOUT GRAPHIC DESIGN AND DRIVEN BY IDEAS, THAT MAKE PEOPLE AND BUSINESSES THRIVE.  

ON MY SITE YOU CAN FIND A BRIEF NARRATIVE – AN OVERVIEW OF WHAT I’M ABOUT, MY DESIGNER PROFILE AND PEOPLE I HAVE WORKED WITH.

I HOPE YOU ENJOY YOUR TIME HERE. THANKS FOR STOPPING.

 

Designing the life I want requires an integration of all the different areas in my life without compartmentalization. 

Design Tools

Professional Skills

FURNITURE DESIGN

Academic degrees

PRODUCT DESIGN

LED-lighting

GRAPHIC DESIGN

Graphic guidelines

VISUAL DESIGN

Information products

ILLUSTRATOR

Illustrations – vector graphics

INDESIGN

Promotional products

PHOTOSHOP

Visual content

3-D MODELING

Rhinoceros

DESIGN THINKING

Creative process

BRANDING

Content – brand elements

WEBDESIGN

WordPress themes

SKETCHING

Visualizations

CONCEPT DESIGN

Conceptual creation

PROTOTYPING

Part of the design process

AERIAL VIDEO

Digital marketing

ONLINE MARKETING

Video marketing

DREAMS

DREAM BIG

Dreaming constitutes to our thought process and dreams become ideas.

VISIONS

EVERYTHING STARTS WITH AN IDEA

Ideas form into visions and become achievable through planning.

ROADMAP

EACH STEP IS RELEVANT

Road map gives structure to better understand goals – to work smarter.

LAUNCH

ALLIGNMENT OF KEY FACTORS

Content is king and timing essential to successfully execute a product launch.

COLLABORATION

PEOPLE I HAVE WORKED WITH

Markus Narva is the owner-founder of two technologically advanced companies specialized in LED-lighting. His vast experience from over ten years of different lighting projects, electronic design and LED-products, together with a highly committed team of professionals, will make your light shine.

MARKUS NARVA
MARKUS NARVA

CEO, LumiSolutions / LumiComp

1

During our five year history of working together with Wilhelmiina Kosonen, we have done spatial, interior, structural, conceptual & furniture design projects together. Wilhelmiina’s contributions in terms of producing our exhibition events in Finland and Sweden, have played a significant role.

WILHELMIINA KOSONEN
WILHELMIINA KOSONEN

Designer, Studio Wilhelmiina Kosonen

2

Andres Voolar has successfully and beautifully taken over renovation projects for the past 12 years. He founded his own company in Finland, AV-Force, in 2012. I had the opportunity to work with Andres on several different projects and enjoy the benefits and value of his expertise.

ANDRES VOOLAR
ANDRES VOOLAR

CEO /  Contractor, AV-Force Oy

3

Sami Lylander is currently living with his family in Borlänge, Sweden. Partnering with him on Digiwings by Jalava Company was an interesting opportunity to find another approach on digital marketing. Aerial video and photography services provided by Digiwings were done by a crew of two men.

SAMI LYLANDER
SAMI LYLANDER

Partner / Captain, Digiwings

4
2013
Design Factory, Research Assistant
2014
Arctic Seaman Studio, Founder
2014
LumiComp Oy, Product Manager
2015
Digiwings, AD / Co-pilot
2016
LumiSolutions Oy, Designer
2017
Kinnarps Oy, Brand Ambassador
2018
LumiSolutions Oy, Brand Manager

THE GRIND - METHODS OF WORKING

THE GRIND REFERS TO THE WORK AND EFFORT IN DIFFERENT AREAS OF LIFE. THE INVESTMENT OF TIME IS ALWAYS NECESSARY FOR ANYTHING WORTH PURSUING IN LIFE.

One of the beneficial results from wanting to learn the art of drumming, has been to come to understand the inevitable need to experiment. Through simulation one can gain access in areas of discovery and collect valid information vital to solve problems, implement solutions and evolve further. 

SELF ASSESSMENT

PROFESSIONAL PROFILE

DISTRIBUTION OF THE PRIMARY ATTRIBUTES REFLECTING MY PROFESSIONAL PERSONA AS SHOWN IN THE PIE CHART ILLUSTRATIONS. THESE SIX AREAS OF COMPETENCE ARE THE CONTRIBUTING FACTORS TO MY WORKFLOW AND METHODS OF WORKING. THEY HAVE BEEN SHAPED BY THE MULTIFACETED WORK HISTORY AND EXPERIENCE OVER THE YEARS IN MAKING.

25%
Design Thinking
20%
Conceptual Design
15%
Design Management
15%
Focus on Details
15%
Content Creation
10%
Progressive Design

AREAS OF SELF-IMPROVEMENT

THESE ARE SOME OF THE MOST RECENT AREAS, WHERE I HAVE ACTIVELY SHIFTED MY PROFESSIONAL FOCUS. 

Service Design Thinking

  • Backcasting - planning method
  • Business Canvas Model

UI / UX tools & methods

  • Front-end web developement
  • UX - fundamental principles

EDUCATION

ACADEMIC BACKGROUNG

Aalto University, School of Arts, Design and Architecture - MA 1
Institute of Design, Lahti University of Applied Sciences - BA 2
Finnish Navy, Reserve Officers Course - Reserve Ensign 3

I got my Master’s degree from Aalto University in the School of Arts, Design and Architecture.

I finished my masters thesis under Furniture Design dicipline in 2013. My thesis work had emphasis on drummer’s work space – Drummer’s Perspective. I presented a working prototype of a drum throne.

I got my Bachelor degree from Lahti University of Applied Sciences in the Institute of Design.

I finished my Bachelor’s Thesis, Content Centered Thinking as Part of the Lounge Area Storage. I finished my Bachelor’s degree in Interior Architecture and Furniture Design in 2011.

I served my one year military service in the Finnish Navy during year 2000.

I graduted the Reserve Officer Course, RUK 137 in the Naval Academy. I served as the class president of the student counsil. I earned the rank of a Naval Reserve Ensign.

2013
MASTER OF ARTS
2011
BACHELOR OF ARTS
2000
NAVY ROC ENSIGN

“Innovation is no longer just about new technology per se. It is about new models of organisation. Design is no longer just about form anymore but is a method of thinking that can let you to see around corners. And the high-tech breakthroughs that do count today are not about speed and performance but about collaboration, conversation and co-creation.”

Bruce Nussbaum